Welcome to Firstleaf!
Wine discovery has never been easier or more personalized.
Our goal is to help you find great wine, everywhere. We leverage our proprietary recommendation algorithm that combines chemical analysis and AI, to help you find recommendations to your unique taste preferences.
We do this in two main ways:
The Firstleaf App helps you find personalized recommendations in almost any situation through our scanning feature. Simply open the app and scan menus at restaurants, grocery store shelves, or individual bottles at home or at events to see your top wine match in seconds.
The Firstleaf Wine Club, named America's Most Personalized Wine Club, uses your unique ratings + taste profile to sell you quality wine recommended to you for a significant discount off retail prices. Helping ensure you always have great wine on hand at home for last minute dinner parties, sharing with friends, or even just your nightly glass. For a limited time, you can even get your first box of 6 wines for only $49.95.
Our two products work together. The more you discover and rate wines with the Firstleaf app, the more we'll learn about your taste preferences to ensure we're always sending you wines you'll enjoy in your club box. On the flip side, as you try and rate wines from your club box, we'll use that to continue to improve your recommendation algorithm when you're scanning in the wild (restaurants, grocery stores, etc.).
Get the most out of Firstleaf
IN THIS ARTICLE:
Want personalized wines?
Get your first box of wines for $44.95 + free shipping.
How does scanning work?
Our scanning feature is designed to take the guesswork out of choosing the perfect wine.
Simply tap the 📸 button to scan:
Restaurant menus to find the best bottle or glass to order, tailored to your taste profile.
Grocery store shelves to identify your top picks from the available options.
Wine bottles to learn more about the tasting notes, pairings, and how the wine matches your unique taste preferences.
Scanning uses the available options in the moment to show you a top choice, tasting notes for that wine, and suggestions for pairings.
With just a quick scan, you can confidently select wines you’ll love— wherever you are. 🥂
Why is this feature unique?
Firstleaf has earned its reputation as the most personalized wine club by using the science of wine to tailor each recommendation. From analyzing the properties of each wine to building custom taste profiles for each user, our chemistry-based approach allows us to compare your unique taste profile with each wine. This helps us show you wines we are confident you’ll love, while also highlighting those that will push your palate in exciting new directions.
Historically, this powerful recommendation engine has been exclusive to our wine club members and their Firstleaf selections. But with scanning, we’re unlocking this technology so you can find your perfect pour everywhere, whether you’re browsing a restaurant menu, grocery store shelves, or trying to decide which bottle to uncork at home.
How do I get started?
Scanning with the Firstleaf app is simple:
Tap the 📸 button.
Take a clear, well-lit photo of the menu, label, or wine shelf you’re scanning.
Wait a few seconds while we generate personalized recommendations for you.
Pro Tips:
💡 The app works best with a strong internet connection—try connecting to Wi-Fi when possible.
💡 Make sure your photos are clear. Blurry images make it harder for the app to read the labels or menus.
💡 For the fastest results, limit the number of options in each image. If you’re scanning a wine menu or a large wine aisle, scanning in sections with fewer items in each shot will increase speed and accuracy.
IN THIS ARTICLE
Want personalized wines?
Get your first box of wines for $44.95 + free shipping.
WinePrintâ„¢ by Firstleaf
Are you looking to learn more about your wine preferences? Check out our Wine Print for an in-depth look at your personal tasting profile. Discover your favorite wines, varietals, regions, and tasting notes and get personalized recommendations wherever you are.
Learn More