How Much Does Firstleaf Cost?



Get an up-to-date review of Firstleaf Wine Club’s costs and discover how we deliver award-winning wines, tailored to your tastes, for 60% off retail prices.

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Firstleaf is America’s most personalized wine subscription service and wine company. Our wine club delivers world-class wines, personalized to your tastes, for a fraction of the cost of retail prices. Below you will find a detailed breakdown of how much Firstleaf costs, how the wine club works and what you can expect when you join as a wine club member.

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How much does your first Firstleaf order cost? (Also known as your introductory box.)

Your very first box of 6 personalized wines will be priced at $44.95 with free shipping. That’s less than $8 per bottle and more than half off our standard club pricing! You can think of this introductory offer as our way of welcoming you to the club. 

You’ll get to try 6 Firstleaf wines, sourced from top wine regions around the world and selected just for you, with our 100% satisfaction guarantee. If you don’t love a wine we send you, we’ll credit you for the cost of the bottle (minus shipping). 

You can also double your order to 12 bottles (that’s 6 bottles of wine, 2 each) for $89.90 with free shipping. 

Ready to taste the Firstleaf difference and receive your first box of world-class wine? Take our short quiz to get started.

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How much does Firstleaf cost after your first order? What does Firstleaf wine club cost?

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Once you've enjoyed your first order, you'll continue to receive a wide selection of award-winning wines at an exclusive members-only discount of at least 30% off retail prices. For a comprehensive breakdown of our per-bottle pricing, tailored to your selected plan, please click here.

You set your frequency for these boxes to come every 1, 2 or 3 months. Need your wine delivery date to be adjusted? No problem! You can always push your next order back if it’s coming too soon, or move it up if it's not coming soon enough. Just follow these simple steps:

  • Log into your Firstleaf account to view your upcoming shipment

  • Go to My Club at the top right on the page

  • Click on the ship date of your next order 

  • A calendar will pop up where you can select the ship date of your next future shipment

We’ll always send an email notification before we process and ship any club orders, so you can cancel or modify as needed. If for any reason you’re unhappy with the club, you can cancel your account with no minimum commitment or cancellation fees at firstleaf.com/unsubscribe.

Make sure to rate the different wines you try with a simple thumbs up or thumbs down on our website. Every bottle you rate helps our experts refine your wine preference and selections to hone in on the perfect wines for you. And if you rate all 6 wines from your introductory box before your next order ships, you’ll receive a $10 credit toward your next Firstleaf purchase! 

Simply log into your account, click on “Ratings” at the top of the page, and you’ll be prompted to “Rate Your Past Wines” along with adding any notes or comments.

Does Firstleaf have a monthly fee? Can you skip months on Firstleaf? Can you cancel Firstleaf at any time?

If you’re wondering if you can skip months on Firstleaf, you totally can. We’re not like other subscription services and wine clubs that lock you into a monthly charge. You have complete flexibility to choose when and how often you receive your wine. And you can cancel up to 2 days prior to your next order.

Our wine club is designed to be flexible depending on what you have going on from month-to-month. Not only do we have options to double your order with free shipping when you just need more, but we also give you the freedom to scale back in those months you may not be drinking or sharing as much. 

Here are a few other flexible benefits that come along with your membership:

  • Update how frequent your club orders are delivered

  • Pause or hold your club orders so you can still get the perks and benefits of your membership

  • Change how many red/white bottles you receive (great for seasonal changes)

  • Send orders to friends and family 

  • Shop Firstleaf Exclusive wines and well-known favorites a la carte through our online wine store, where you can shop white wine and red wine bundles, or pick up a wine gift card for another wine lover in your life. 

How does Firstleaf compare to retail costs or what you would buy in a wine shop or grocery store?

Red and white wine in bottles in wine shop

Do you shop for wine at your local wine or grocery store? You’re probably paying more for wine than you should. Those retailers have to pay the people who distribute the wine and the people who make it. So they mark up the wine’s costs and charge you more. Some may even add markups based on how “high-end” the wine’s brand or label seems. 

At Firstleaf, we combine the roles of winery, importer and retailer, selling great wine directly to YOU. By cutting out the middleman and working directly with some of the world’s foremost wine producers, we can provide you with an exclusive wine selection at significant savings. 

Whether you want a bottle of Pinot Noir, Chenin Blanc, or Sauvignon Blanc, rest assured that we've removed all wine markups and passed the savings onto you. You can delight in exploring new wines while savoring the exceptional value you've come to expect from us.

Is Firstleaf’s wine subscription affordable? Is a wine subscription worth it?

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You won’t be able to find higher quality wine at our price point, and we stand behind that with our satisfaction guarantee. At Firstleaf, we put YOU first, by offering a more personal and valuable experience than retail stores and other wine subscription services: 

  • Price: By cutting out the middleman and sourcing our wines from the most unique regions, Firstleaf brings you award-winning bottles at an unbeatable value of over 30% off retail prices. As a member of our club, you can enjoy in world-class wines that are sourced from renowned regions, providing you with exceptional savings and unparalleled quality.

  • Personalization: Using our advanced quiz and proprietary cutting-edge technology, we create a custom taste profile for you that recommends wines with exact specificity. Our process begins with an analysis of 2,000 attributes per bottle to understand detailed nuances (e.g. tannins, acidity, body, sweetness) that are mapped to your specific taste preferences. After rating just 3 bottles, our recommendations are 96% accurate, and evolve with your tastes. 

  • Variety: Our winemakers visit vineyards across 5 continents and 12 countries, sample over 10,000 wines each year, and select only the best bottles for you. 98% of our monthly boxes are completely unique, so you’ll always have new wine to try, completely personalized to your tastes. Each box comes with a card for the story of each wine including information about the region, production, taste notes, and wine and food pairings.

  • Quality: As America's #1 Awarded Wine Company, Firstleaf wines have won more than 2,000 awards, including over 300 90+ point scores.  

  • Wine Concierge. Our Concierge team is certified by the industry-recognized Wine & Spirit Education Trust. They are on hand to assist members, free of charge, 7 days a week. 

  • Flexibility: Members have complete flexibility to change their shipping frequency and box preferences. They can also easily cancel without penalties or fees.

  • Satisfaction guarantee: We guarantee you’ll love every wine club selection you receive or we’ll credit you for another bottle (minus shipping).

Now that you know how much Firstleaf costs, try your first 6 wines for $44.95 + free shipping!

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